- To save this purebred flock in North America
- To protect the purity of the national flock by not crossing or upgrading
- To ensure that all progeny are registered with the Rare Breeds Survival Trust in Great Britain
- To conserve the genetic and phenotypic diversity of Soay sheep
- To build a long-term economic and environmentally sustainable program that will ensure that British Soay Sheep will be here for future generations
1. Provide accurate information about British Soay Sheep. British registered Soay are the only sheep in North American that originate from St. Kilda and the only ones participating in a global conservation program to preserve this breed.
2. Raise awareness of the unique opportunity and responsibility we have to save this purebred flock in North America; while semen can and has been imported from the UK live animals or embryos can not.
3. Disseminate information on the importance of protecting the purity of the national flock by not crossing or upgrading and by registering all progeny with the Rare Breeds Survival Trust in Great Britain ensuring this direct link to the past will remain unbroken. Upgraded animals, no matter to what degree, will always be reconstructions, not originals, and are not recognized by the Rare Breeds Survival Trust.
4. Discourage breeders from culling for specific traits (tight horns, coarse wool, color) in order to maintain genetic diversity in the breed.
5. Encourage sustainability through networking, improved husbandry (sharing management techniques), developing marketable products, and promoting the breed at local outreach events, fairs and exhibits (shows).